peace, love & beaujolais nouveau

i once had the pleasure

of being in france on beaujolais nouveau day

if you aren’t familiar with this light & lovely red wine

{well, really, it’s purpley-pink}

here is some history…

At one past midnight on the third Thursday of each November, from little villages and towns, over a million cases of Beaujolais Nouveau begin their journey through a sleeping France to Paris for immediate shipment to all parts of the world.

Banners proclaim the good news: Le Beaujolais Nouveau est arrivé! “The New Beaujolais has arrived!”

The Beaujolais is a tasty red wine made from Gamay grapes produced in the Beaujolais region. French law states that the Beaujolais Nouveau cannot be released any earlier than the third Thursday of November, so every year on this day producers embark on a mad race to get the first bottles on the shelves.

The celebrations began as a local phenomenon in the bars and cafés of Beaujolais and Lyon, where pitchers were filled from the growers’barrels, but nowadays it’s celebrated around the world.

besides a delightful wine~

there are colorful bottle labels & festive posters…

{georges duboeuf}

always a favorite

the 2009 bottle

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3 thoughts on “peace, love & beaujolais nouveau

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